How do people treat a cold?
A study of behaviour and habits at the first symptoms of a cold
Data collection period
May 12–16, 2025
Number of answers
18 432
Target audience
18–65 years old
Format
Card series (swipe survey)
Key findings
62%
treat themselves on their own
28%
go to a doctor
37%
use folk remedies
81%
buy medicine without prescription
2 days
average treatment length
1. What do you do at the first symptoms of a cold?
18 432answers
- Self-treatment62%
- Go to a doctor28%
- Do nothing7%
- Other3%
Base: all respondents
Age distribution
- 18–2414%
- 25–3427%
- 35–4426%
- 45–5421%
- 55–6512%
2. Which treatment methods do you use?
85%
Medicines
37%
Folk remedies
29%
Vitamins
21%
Herbal teas
13%
Inhalations
9%
Homeopathy
4%
Other
3. Which medicines do you use most often?
ParacetamolIbuprofenVitamin CNurofenAspirinTherafluColdrexFervexSeptefril
4. Where do you buy medicines?
18 432answers
- Pharmacies81%
- Online pharmacies14%
- Supermarkets3%
- Other2%
5. What matters when choosing a medicine?
- Effectiveness72%
- Price48%
- Doctor's recommendation31%
- Brand17%
- Country of origin9%
6. Answers by region
- Capital18%
- West20%
- Center25%
- South17%
- East20%
7. Gender split
- Women63%
- Men37%
Methodology
Survey format
card series (swipe)
Platform
QWIP.bet
Data collection period
May 12–16, 2025
Number of answers
18 432
Target audience
18–65 years old